The new standard
in shipping

Helping improve their digital products. During the project I worked on their design team helping improve UX and creating more consistancy between their digital products.
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Project image

Project goal

Improve the digital products of and create consistency between them by designing and building a design system and new brand guidelines.


UI & UX Designer


Wireframing, User testing, Interaction design, Visual design

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Defining the
target audience

Together with the stakeholders we created 6 personas based on the customers. We described their skills, behavoiurs, and goals to get a better understanding of their target audience.

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Project preview image

Redesigning core components

We revamped a lot of components within the product. One of the elemets was the carrier cards that users use to select their shipping service and carrier.

Creating a
design system

As lead designer I setup a design system for the product team to work with. Creating different base elements such as: buttons, tables, and layouts. All these elements were synced through everyone's projects to maintain consistency.

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Visual design
& prototype

All the visual designs we made where tested with the stakeholders as clickable prototypes using Invision.
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